Starbucks Not So “Dumb” After All

Last weekend in Los Feliz, Los Angeles, it appeared that coffee mogul Starbucks opened a new franchise. However, this new store proudly named itself “Dumb Starbucks,” and every menu item was preceded by the word “dumb.” Patrons could order Dumb Honey Blonde roast coffee or Dumb Chai Lattes, to name a few, in size Dumb Tall, Dumb Grande, or Dumb Venti. Oddly enough, Starbucks has decided not to go after the perpetrator of this stunt, Continue Reading →

STLR Link Roundup – November 7, 2013

High-Tech, “Green” Cars Could Be the Next IP Battleground In the last five years, the number of patents filed per quarter increased from 20 to 90 by automobile manufacturers. These patents all relate to hybrid or electrical vehicle technologies. Automobile manufacturers are worried that the litigation war affecting the smartphone industry will spread to electric and hybrid vehicles. The automobile industry has been steadily expanding, and questions by potential consumers about battery reliability, driving range, Continue Reading →