Video Game Loot Boxes

Introduction Recently, a trend has developed in the video game industry of selling virtual “loot boxes” to consumers. This concept evolved from conventional trading card games such as Magic: The Gathering or Pokémon and developed in the virtual sphere through mobile games and virtual card games such as Activision Blizzard’s Hearthstone. However, as this fledgling concept moved beyond free-to-play mobile games and into fully-priced $60 video games, consumers have responded with significant backlash against what Continue Reading →